Having completed a new consumer mission vision platform, the Timberland marketing team was ready to launch the new muse —the Adventurous Doer.

The spring photo shoot was one of the first projects cast using the new direction. Hiring the right talent, styling with nuance and balancing the outdoors with city roots was critical in quickly establishing the new brand direction. These images became the template for moving forward and provided visuals that brought the CMVP to life.